Female Athletes, Economics, and Beauty 

Female Athletes, Economics, and Beauty

This blog takes on the thorny, controversial, but never dull subject of the interplay between women athletes, sports economics, and the definition of beauty in American society.

Please take part in what promises to be an interesting exchange of ideas and observations on how women athletes are changing the way we think of beauty, how sports marketing has been impacted by this, how strong is "too strong" for women, and what lessons, if any, can sports executives (particularly in women's leagues) gain from this major paradigm shift in popular culture.

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